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Our approach to creating real,
purposeful change

We aim to balance structure with flexibility to cater to the individual needs of the project. From internal organizational culture shifts to multi-national health campaigns, we collaboratively find creative solutions regardless of scale, reach or objectives.

This starts with one simple question: What is the problem you are trying to solve?

We follow a five-step, inquiry process to help you move from problem identification to valid solutions:

What is the problem? Who is experiencing the problem in their daily lives?

Defining the problem is the first step to making change. Do families of young children need to take action to prevent stunting? Can adolescent girls consistently use modern contraceptives? Can young men help stem new HIV infections by adopting preventive actions? By interpreting the data and distilling it into relevant ‘aha’s’ we help define the problem and determine the optimal audience for change.

Why does the problem exist?

The reasons for behavior change go beyond a lack of knowledge. Often there are clear and understandable reasons why people behave in a certain way. We’ll help you understand the target audience, their behaviors, and their environment. We need to put ourselves in their shoes and understand from their perspective why another behavior would be a better alternative.

What theoretical approach should we test to effectively eliminate the problem?

Drawing on the insights we gather about the audience and their world, we’ll develop a ‘big idea’ that describes how your intervention will address unmet needs and ecosystem demands. This ‘theory of change’ model will be specific to the audience and context, and will guide the program design and measurement.

What does the intervention design consist of?

In this step, we lead our partners through an inquiry-based process to create solutions for the behavior challenge.  We either co-create new solutions,or apply our years’ of experience to quickly vet existing proven tools and technologies and design adapted change solutions that are both effective and feasible. 

Is it working?

Measurement is critical. We help our partners measure success and identify opportunities for improvement.   Does the audience like your intervention? Is it improving desired outcomes, cost-effective, and delivering high ROI? We will identify metrics to measure effectiveness and identify necessary modifications to ensure success.